PRIVACY POLICY

At Fisanza, your privacy is our priority. We are committed to safeguarding your personal information and ensuring a secure and transparent shopping experience. By engaging with our platform, whether through browsing, ordering products, or interacting with us in any form, you are entrusting us with your personal data. We take this responsibility seriously and pledge to handle your information with the utmost care, in accordance with relevant privacy and data protection laws.

This Privacy Policy outlines how we collect, use, and protect your data, as well as your rights in relation to the information you provide. By accessing our website or services, you agree to the practices described herein.

1. Information We Collect

To provide you with a personalized and efficient shopping experience, we may collect the following types of information:

• Personal Information: This includes your name, date of birth, contact number, email address, billing and shipping address, payment information, and occupation. We collect this data when you sign up for an account, place an order, or communicate with us.
• Sensitive Data: For certain processes, such as processing refunds or confirming identity for order-related queries, we may request sensitive information like bank account details, government-issued identification numbers, or KYC (Know Your Customer) details. This ensures the security of your transactions and protects against fraud.
• Transaction & Interaction Data: We also collect information related to your shopping behaviour, order history, and interaction with our website, including IP addresses, device information, browsing patterns, and pages visited. This helps us enhance your shopping experience by offering relevant products and promotions.

2. How We Use Your Information

We collect and use your data for the following purposes:

• Order Processing & Fulfilment: To process your purchases, handle returns, and deliver products to your address.
• Customer Experience: To improve the services we offer, personalize your shopping experience, and ensure you find what you’re looking for more easily.
• Promotions & Updates: To notify you about exclusive offers, new arrivals, and discounts that match your preferences.
• Security & Fraud Prevention: To safeguard our platform and protect you from unauthorized access, fraud, and misuse of your information.
• Legal & Regulatory Compliance: To comply with relevant legal obligations, including tax laws and consumer protection regulations.

We may also use aggregated and anonymized data to analyze trends, improve our platform, and enhance customer satisfaction.

3. Data Retention & Storage

We retain your personal information only for as long as necessary to fulfil the purpose for which it was collected. Once your information is no longer required for business or legal purposes, we will securely delete or anonymize it. However, certain transaction details, such as invoices and payment records, may be retained for audit, legal, and fraud prevention purposes.

4. Data Deletion Requests

If you wish to delete your account or request that your personal information be removed, you may contact our support team at support@fisanza.com. Please note that some information, such as purchase history and transaction records, may be retained for legal reasons or fraud prevention, even if you request deletion.

5. Marketing Communications (DND)

By providing us with your contact details, you agree to receive transactional and promotional messages related to your orders and our latest offerings. These communications may include updates about your orders, shipping notifications, and personalized offers.

If you no longer wish to receive promotional messages, you can unsubscribe at any time by clicking the unsubscribe link in the email or adjusting your notification preferences through your account settings. You may also opt-out of SMS marketing messages by following the instructions provided in those messages.

6. Advertising & Retargeting

We may use advertising and retargeting services provided by third-party platforms such as Google and Facebook. For this purpose, we may share non-identifiable, hashed information such as email addresses or phone numbers, but we will never share your personal details in plain text. These services allow us to provide you with more relevant and personalized ads based on your shopping history and browsing behaviour.

7. Legal Compliance & Security

Fisanza is committed to protecting your privacy and complies with all applicable laws and regulations regarding data protection and privacy. However, there may be instances where we are required to share your information with government authorities or law enforcement agencies, for example, in the case of fraud investigations or legal disputes.

In such cases, we will take appropriate steps to inform you of the legal request unless otherwise prohibited by law. We may also share your personal data to protect our rights or defend against legal claims.

8. Third-Party Links & Services

Our platform may contain links to third-party websites or services that are not controlled by Fisanza. These third parties may collect their own information from you. We are not responsible for the content or privacy practices of these external sites. When visiting any third-party website, we encourage you to review their privacy policy.

For secure transactions, we partner with trusted payment gateways such as Razorpay. Their privacy policies govern how your payment information is handled, and we encourage you to review them before making payments.

9. Data Security

We take all reasonable steps to protect your personal information from unauthorized access, alteration, or destruction. We use industry-standard encryption and secure payment systems to safeguard your data. However, please be aware that while we strive to maintain a secure environment, no method of electronic storage or data transmission is 100% secure. As such, we cannot guarantee complete security of your data.

10. Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time. When we make changes, we will update the “Last Updated” date at the bottom of this policy. Your continued use of our platform after the updates will signify your acceptance of the revised policy.

11. Your Rights & Contact Information

You have the right to access, update, or delete your personal information at any time. If you have any questions, concerns, or requests related to your personal data, please contact us:

Fisanza Customer Support
Email: support@fisanza.com
Phone: +91 [Your contact number]

Last updated: 01 May, 2025